From Inquiry to Invoice.
Every Deal Tracked.
Generic CRMs were not designed for stone. They cannot track samples, manage multi-currency quotes with locked exchange rates, or tell you why you lose deals. This one was.
6
Pipeline Stages
15
Currencies
6
Loss Reasons
Atlas Stone Co.
Calacatta
EUR 42K
Petra Imports
Statuario
EUR 28K
Aegean Marble
Arabescato
EUR 65K
Dubai Stone Ltd
Onyx Gold
EUR 91K
Milano Design
Bardiglio
EUR 37K
London Stone
Calacatta
EUR 124K
Riyadh Projects
Travertine
EUR 210K
Athens Marble
Volakas
EUR 85K
Paris Interiors
Bianco Lasa
EUR 156K
NYC Surfaces
Pietra Grey
EUR 73K
Six Stages. Zero Blind Spots.
Every deal moves through a defined pipeline. No more guessing where things stand.
Inquiry
New lead captured. Source, material interest, and budget recorded.
Auto-capturedSample Sent
Physical samples dispatched with courier tracking and delivery confirmation.
Full trackingVisit Scheduled
On-site or showroom visit booked. Availability synced with team calendar.
Calendar syncNegotiation
Active price discussion. Quote versions tracked with change history.
Version historyReservation
Material reserved against inventory. Expiry timer prevents indefinite holds.
Auto-expiryClosed
Deal outcome recorded. Won triggers fulfillment. Lost captures reason for analysis.
Loss trackedInquiry
New lead captured. Source, material interest, and budget recorded.
Auto-capturedSample Sent
Physical samples dispatched with courier tracking and delivery confirmation.
Full trackingVisit Scheduled
On-site or showroom visit booked. Availability synced with team calendar.
Calendar syncNegotiation
Active price discussion. Quote versions tracked with change history.
Version historyReservation
Material reserved against inventory. Expiry timer prevents indefinite holds.
Auto-expiryClosed
Deal outcome recorded. Won triggers fulfillment. Lost captures reason for analysis.
Loss trackedEach stage captures structured data. When a deal moves, the system updates inventory holds, notifies relevant team members, and logs the transition for reporting. Nothing falls through the cracks.
Understand Why You Lose Deals. Then Stop Losing Them.
Most stone companies know their win count. Almost none know their loss patterns. Noria tracks every lost deal with structured reasons, giving you the data to reverse the trend.
Every time a deal closes as lost, the salesperson selects a reason. Over weeks and months, patterns emerge. Perhaps 30% of losses trace to stock unavailability -- a signal to adjust purchasing. Perhaps a competitor wins on price in a specific region -- a signal to revisit your positioning. Without structured loss data, these patterns remain invisible.
Client chose a cheaper alternative or negotiation reached an impasse.
A competing supplier won the deal on features, relationship, or terms.
Required material was not available in the quantity, grade, or finish needed.
Client rejected material quality after inspection, sample review, or reputation concern.
The client's underlying project was delayed, cancelled, or re-scoped.
Client became unresponsive after initial engagement. No formal rejection received.
100%
of losses categorized
Structured data, not guesswork
Companies that track loss reasons systematically identify actionable patterns within the first 90 days. The data does not lie -- it tells you exactly where revenue leaks.
Multi-Currency Quotes. Locked Rates. Full History.
Build professional quotes in 15 currencies with exchange rates locked at creation time. Track every version, every status change, every client response.
Quote
#Q-2024-0847
To: Athens Marble Co.
Valid until: Jan 28, 2025
| Material | Qty | Unit | Total |
|---|---|---|---|
| Calacatta Borghini 2cm | 24 | EUR 285 | EUR 6,840 |
| Statuario Venato 3cm | 12 | EUR 410 | EUR 4,920 |
| Arabescato Corchia 2cm | 18 | EUR 195 | EUR 3,510 |
15-Currency Support
Generate quotes in EUR, USD, GBP, CNY, AED, CHF, JPY, SAR, QAR, KWD, INR, TRY, RUB, BRL, XAU. Exchange rates locked at quote creation.
Quote Versioning
Every revision saved. Compare V1 vs V3 side by side. Track what changed and when. Clients always see the latest version.
Status Lifecycle
Draft, Sent, Viewed, Accepted, Rejected, Expired. Each transition is timestamped and logged.
Item-Level Pricing
Add individual blocks, slabs, or bundles with per-item pricing. Apply deal-level, client-level, or manual discounts independently.
PDF Generation
One-click PDF export with your company branding. Professional layout with material photos, specifications, and terms.
Email Delivery
Send quotes directly from the system. Track opens and views. Automatic follow-up reminders before expiry.
Validity Tracking
Set expiry dates per quote. System alerts the team before a quote expires. Expired quotes auto-transition.
Every Sample. Every Status. Every Conversion.
Track the full lifecycle of physical samples from preparation through delivery and return. Know which samples convert to deals and which get lost in transit.
Preparing
Sample selected, cut, and packaged for dispatch. Material and slab linked to the sample record.
In Transit
Shipped with courier and tracking number recorded. Estimated delivery date calculated.
Delivered
Delivery confirmed. Client has the sample in hand. Clock starts on evaluation period.
Returned
Sample returned to warehouse. Condition noted. Available for re-dispatch to another prospect.
Preparing
Sample selected, cut, and packaged for dispatch. Material and slab linked to the sample record.
In Transit
Shipped with courier and tracking number recorded. Estimated delivery date calculated.
Delivered
Delivery confirmed. Client has the sample in hand. Clock starts on evaluation period.
Returned
Sample returned to warehouse. Condition noted. Available for re-dispatch to another prospect.
Courier Integration
Record courier name, tracking number, and estimated delivery date for every sample shipment.
Full trackingConversion Analytics
Track which samples lead to closed deals. Identify your highest-converting materials and sample strategies.
Sample-to-close %Material Linking
Every sample links back to the specific block, slab, or bundle it came from. Full traceability from quarry to client desk.
100% traceableReturn Management
Track returned samples, log condition on arrival, and make them available for the next prospect automatically.
Zero wasteEvery Client. Classified, Tiered, and Understood.
Segment clients by type and value. Apply custom pricing tiers. Track purchase patterns over time. Control portal access per client. Turn data into relationships.
Aegean Stone Imports
47
Orders
EUR 2.4M
Total
18 days
Avg Cycle
Recent Activity
Client Types
Tier System
Priority allocation, custom pricing, dedicated account manager, first access to new extractions, extended payment terms.
Standard pricing, full portal access, regular allocation priority, standard payment terms.
Introductory pricing available, limited portal access until qualification, standard allocation queue.
Intelligence Features
Purchase Pattern Analysis
Track buying frequency, preferred materials, average order value, and seasonal trends per client.
Custom Pricing Overrides
Set client-specific prices that override default price lists. Apply tier discounts automatically at quote creation.
Portal Access Control
Grant or restrict client portal access. Control which inventory categories each client can browse.
Communication History
Full log of emails, quotes, samples, and notes per client. Never ask "what did we discuss last time?"
Credit & Payment Tracking
Monitor outstanding invoices, credit limits, and payment behavior. Flag overdue accounts automatically.
0
Currencies Supported
0
Pipeline Stages
0
Loss Reasons Tracked
0%
Deal Traceability
0
Currencies Supported
0
Pipeline Stages
0
Loss Reasons Tracked
0%
Deal Traceability
Frequently Asked Questions
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Transform Your Sales Process.
Close More Deals.
See how Noria's CRM turns scattered conversations into a structured pipeline with full visibility, loss analytics, and multi-currency quoting.
Purpose-built for natural stone. Not adapted from generic software.